The Hero’s Journey: A Blueprint to Help You with Brand Narratives
What makes iconic stories like Hercules, Alice in Wonderland, or modern classics like The Hunger Games, Avatar, and The Matrix resonate so deeply in the hearts of their audiences?
How to Date Your Audience: Using Tips from Your Love Life in Public Relations
Imagine this: You’re trying to build a relationship, stand out from the competition, and make people fall in love with you. Is it PR, or is it dating? The answer is, it’s both.
Urgensi Literasi Media di Tengah Gempuran AI
Beberapa bulan yang lalu, internet sempat ramai dengan beredarnya foto palsu Taylor Swift mendukung Donald Trump yang dibuat menggunakan AI. Meskipun Taylor Swift dengan cepat memb
The Essential Guide to Photography in Public Relations
The thumbnail photo for this article immediately sets the tone for a man who exudes charisma with a hint of cockiness. I am sure many of you recognize him—Tony Stark, the iconic
My First Time Being a Podcast Producer
Working at Praxis is more than just about doing PR; it’s also about learning PR, and often beyond. We're constantly encouraged to explore new things and try different formats. Al
